The 13 Best Jeans on the Planet Right Now (2024)

The best jeans for men are easy-going, hard-wearing, and downright legendary. That pedigree is all thanks to Levi Strauss and Jacob Davis, who literally invented jeans as we know ‘em today—rugged, riveted, rendered in inky-blue cotton—way back in the late 1800s, shilling them to tradesmen, factory workers, and gold miners hoping to strike it rich. In the early days of their relationship, Strauss and Davis experimented with different fabrics and finishes, eventually landing on an indigo-dyed cotton twill as sturdy as it was handsome. The rest, as they say, is menswear history.

A century and a half later, blue jeans have become America’s single most influential contribution to the global fashion canon, transforming the way we dress in the process. That’s no exaggeration: Over the decades, jeans went from humble proletariat garb to splashy designer fare, with plenty of historic pit stops at each leg of the journey. In the time since Strauss and Davis introduced their signature product, jeans have outfitted everyone from plebes to presidents, making icons out of too many of them to count. (Brando and Dean come to mind pretty fast.)

Jeans have been barred from hotels, smuggled into countries, and, above all else, remixed and riffed on by every generation discovering them anew—which, in 2024, makes finding the right pair for you all the more difficult. That’s where we come in. Over the last few months, GQ’s resident team of denimheads tested an ocean’s worth of top-notch dungarees, shimmying into dozens of pairs to land on the 13 below. Taken in aggregate, they represent an indigo-soaked snapshot of our favorite jeans past and present, from the genre-defining stalwarts to the newfangled indie riffs and every pair between. Let’s dive in.

The Best Jeans for Men, According to GQ

Take Me To: More Jeans We Love | Tips on Buying a High-Quality Pair of Jeans | How We Tested | What We Looked For | Meet Our Testers

Best Jeans Overall: Levi’s 501 Original Fit Jeans

Sometimes, the easy, obvious answer just so happens to be the right one. And when it comes to denim, the easy, obvious, and unquestionably right answer is the Levi’s 501, the most influential silhouette from the most influential denim brand. For first-timers who’ve somehow never owned a pair or dudes returning to the style after a long hiatus, this is where your search should start—and where it’ll probably end, too. Levi’s invented blue jeans, so you’d expect its flagship silhouette to be halfway decent. More unexpected, though, is how well the 501 has held up decades after it first hit the market. The denim is still substantial and sturdy, the details are still near-perfectly dialed, and the silhouette is still the prototypical straight-leg fit. Plus, the sheer amount of washes and sizes it’s available in means there’s an option for almost everyone.

Levi's 501 Original Fit Jeans

Bowen Fernie

Tested by GQ's Avidan Grossman

Bowen Fernie

The 501 is close to perfect, but in our most recent round of testing, we noted a few quibbles. “I love how the 501 looks on other people,” says GQ commerce writer Gerald Ortiz. “But I’m knock-kneed and have big calves, so they don’t look the same on me.” (Sad, but true!) That being said, for countless folks across literal generations, the 501 does the trick just fine. And while we dig the sheer variety of washes, colors, and fabrics it comes in, we’d strongly recommend the all-cotton versions over the stretch-infused joints.

Best yet? At around $80, they’re already a solid value. But with a little patience, you can reliably snag them on sale.

Best Budget Jeans: Wrangler Original Cowboy Cut Jeans

The 13 Best Jeans on the Planet Right Now (2)

Wrangler

Cowboy Cut Original Fit Jeans

Along with Levi’s and Lee, Wrangler makes up one-third of the denim world Big Three; its pedigree is beyond reproach. So don’t let its affordable prices fool you into thinking its jeans are second rate—they represent some of the best value denim money can buy. Not sure where to start? Go west, young man, to the brand’s bread-and-butter Cowboy Cut line, the official jeans of the Professional Rodeo Cowboys Association. (How’s that for authenticity?) Yeehaw-certifications aside, the Cowboy Cut line features a slew of heavy-duty denims, some of which tip the scales at over 15 oz. The Original Cowboy Cut jeans boast a high rise that sits at the natural waist, a flattering seat, and enough leg room to wear with a pair of boots. For just about fifty bucks, they’re one of the best-fitting jeans around. Are they selvedge? No. Does that matter? Also no.

Wrangler Cowboy Cut Jeans

Bowen Fernie

Tested by GQ's Avidan Grossman

Bowen Fernie

Beyond their legitimately beefy feel, Wrangler’s Cowboy Cut jeans looked shockingly good on each of our testers. GQ associate commerce editor Tyler Chin especially loved their longer rise and range of inseams, designed to accommodate a broader array of body types. “They’re great at hugging the glutes for a more toned look,” Chin notes. “Maybe Beyoncé should’ve penned an ode to Wrangler instead.”

Best Upgrade Jeans: 3sixteen RS-100x Jeans

The 13 Best Jeans on the Planet Right Now (3)

3sixteen

RS-100x Jeans

In the past 20 years, Japanese denim went from fringe obsession to hot topic (not that Hot Topic). Menswear’s reverence for Japan stems from the country’s surfeit of artisanal makers, who practice their craft with a fastidious approach to quality and detail. Thanks to a glut of specialty denim boutiques stateside, though, you don’t have to book a flight to Tokyo or enlist a proxy service to snag a pair of true-blue Japanese jeans. In fact, one of our favorite riffs on the genre comes from 3sixteen, a brand with ties to denim’s OG home and its modern-day stomping grounds.

The 13 Best Jeans on the Planet Right Now (2024)

FAQs

Which is the number one jeans in the world? ›

1. Levi's. Many people's initial choice is Levi's, the world's best-selling jeans brand.

What are the most popular jeans in 2024? ›

The controversial barrel jean is taking over the fashion scene in 2024, and we're leaning in with these Everlane jeans. The high-waisted silhouette certainly makes a statement, fitting loosely from the thigh to the knee and tapering towards the ankle.

What style of jeans is in right now? ›

Straight-leg jeans

The timeless appeal of straight jeans suits 2024 well, considering we're still in the grip of back-to-basics minimalism and stealth wealth. They're a little more relaxed than skinny jeans but more tailored than wider styles, lending themselves to almost any occasion.

What jeans do most celebrities wear? ›

Levi's. Although the brand made its first jeans back in 1873, plenty of stars are still hooked on its classic, no-fuss blues over 150 years later; Hailey Bieber, Kristen Stewart and Kylie Jenner are among those who've stepped out in designs like the bestselling 501 Shorts (from $16).

What is the most expensive pair of jeans in the world? ›

The most expensive vintage jeans are a pair of Levi's blue denim trousers, worn by Nirvana's vocalist Kurt Cobain, which were sold on 18 November 2023 for $412,750 (£332,166), at Julien's Auction, in Nashville, Tennessee, USA.

Which jeans last longer? ›

Carhartt is one of the longest lasting jeans brands to buy from in 2024. The brand was founded in 1889.

What brand of jeans sells the most? ›

Leading brands

Levi Strauss, who reported about 6.17 billion U.S. dollars in sales in 2022, is one of the best-known brands on the jeans market. 87 percent of Levi Strauss's sales were made through the company's Levi's brand in 2022. By comparison, Kontoor Brands made sales of roughly 2.5 billion U.S. dollars in 2021.

What jeans should a 40 year old man wear? ›

Relaxed and Roomy – But Not Sloppy – Jeans

For a fit that offers slightly more room from hip to leg opening, a relaxed straight leg jean is the perfect option. A relaxed straight leg style is a great pair of jeans for older men that are looking for a pair with more freedom to move and crave a roomier fit.

What jeans should a 50 year old woman wear? ›

“Most women, once they hit 50, gain extra weight around the middle during menopause so there are several things to think about their newer bodies,” says stylist Michelle Barrett. “Look for a medium waist with a straight leg. A medium waist will cover that lower tummy area many women are not comfortable with.”

What jeans are most popular? ›

The Straight-Leg Jean

'In recent years, the Nineties straight-leg jean has become a wardrobe staple that will not go anywhere in 2024,' Page says. 'The beauty of straight-leg jeans is that they can look like a prized vintage pair but have been rigorously tested to ensure a great fit.

Why are Miss Me jeans so popular? ›

The reason is because Miss Me jeans are not only incredibly comfortable and high quality, but they're also unlike any other jeans you've ever owned. Each is pair is unique, with stitching and embellishments that set Miss Me jeans apart from any other brand.

Can you still wear skinny jeans? ›

Away from the catwalks, there are, of course, still plenty of skinny jeans being sold. Online retailers like Asos and Mr Porter still highlight skinny jeans front and centre on their denim sections, and while sales might have dipped considerably, the style continues to represent 30 per cent of total women's jean sales.

What company has new jeans? ›

NewJeans debuted in 2022 after being formed by ADOR to success in South Korea, releasing singles “Attention,” “Hype Boy” and their debut EP “New Jeans.” They broke into the U.S. and global music markets the following year with their second EP “Get Up,” which debuted at No.

Who is the biggest seller of jeans? ›

NPD Says These are America's Top-Selling Jeans Brands
  • Levi's Levi's/MEGA.
  • Gloria Vanderbilt x Christian Siriano.
  • Brunello Cucinelli RTW Fal 2021.
Apr 19, 2022

What is the most popular pants in the world? ›

What Is the Most Popular Type of Pant?
  • Jeans. A type of pants made from denim or dungaree cloth, known for their durability and comfort. ...
  • Leggings. Skin-tight garments that cover the legs, typically made from a blend of lycra, nylon, cotton, or polyester. ...
  • Chinos. ...
  • Khakis. ...
  • Sweatpants. ...
  • Dress Pants. ...
  • Yoga Pants. ...
  • Corduroy Pants.

What is the world's largest pair of jeans? ›

The largest pair of jeans were made in Peru and measured 65.50 metres (214 ft 10 in) tall and 42.70 metres (140 ft 1 in) wide. They were broken down after a week on display to make over 10,000 jean bags.

Which country has the best quality jeans? ›

The high quality of denim in Japan is specifically related to the fact, that most of Levi's old looms for weaving denim, were bought up by the Japanese when they were scrapped to be replaced by more modern production equipment.

References

Top Articles
Latest Posts
Article information

Author: Tuan Roob DDS

Last Updated:

Views: 5760

Rating: 4.1 / 5 (42 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Tuan Roob DDS

Birthday: 1999-11-20

Address: Suite 592 642 Pfannerstill Island, South Keila, LA 74970-3076

Phone: +9617721773649

Job: Marketing Producer

Hobby: Skydiving, Flag Football, Knitting, Running, Lego building, Hunting, Juggling

Introduction: My name is Tuan Roob DDS, I am a friendly, good, energetic, faithful, fantastic, gentle, enchanting person who loves writing and wants to share my knowledge and understanding with you.